Historically, Peshawar Valley was known for quality fruit & vegetables production and export to other parts of the indo-pak subcontinent. When this market was gone the Sunny International, a decade ago took an initiative to export fruit & vegetables to European and Gulf States markets. In changed scenario, diverse marketing demands of different nature, the
Sunny International had started its R&D at their own farm “Malik Farms” in partnership with the Agriculture Research Institute Tarnab - a renown public sector organization - and then reaching out to leading growers. This three pronged strategy provides sufficient space & expertise to the Sunny Internationalresponding quickly to the diverse market demand and introducing new products. This gives an edge over the other competitors in the business. In the process, farmer’s skill in productions & post harvest handling is continuously improving. The entire R&D activities are supervised by well qualified staff headed by honorary technical advisor having directorate degree from a US University. |
