Sunny International mainly focus on the production of vegetables at its Malik Farms, a production outfit of the firm. Our field staff monitor production particularly for use of pesticides for insect & pest control. Integrated crop management (ICM) practices are adopted where ‘found effective. In all cases safe pesticides are used and occasionally tested for MRL values at the Tarnab Lab.
The second production channel is with the contract farmers, where the farmers have to agree with the product quality & use of chemicals. The Sunny International provides necessary extension advice to the contract farmers. This is why success rate with the farmers is surprisingly high. Now the production practices have extensively changed in Peshawar Valley & beyond. The quality of vegetables are much better then a decade ago. Packing, Packaging and other- post / harvest, handing have tremendously improved over the period. Currently the produce is send to both domestic & foreign markets. Consequently now many exporting firms have entered into the business. The Sunny International has gained the confidence of the farmers on one hand and among the customers on other. Now Sunny International is capable of producing horticultural products upon receiving demand.
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